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Johanna-Kadri Kuusk - Digital Transformation Adviser, e-Estonia Briefing Centre ·

Estonia became a digital leader thanks to the courage to make key changes and patient work with people. Mandatory e-identity, collaboration with the private sector, and an emphasis on education created an environment where most things can be handled online. The result is less paper, less corruption, and greater comfort for citizens and entrepreneurs alike.

Three decisions that started it all

Estonia introduced a mandatory electronic ID card and a basic data exchange infrastructure (X-Road) at least for the public sector, forcing key institutions to go digital. The second pillar is public–private partnership: the state does not develop everything itself, but brings companies into innovation through public procurement. The third step was systematic education so that people understand why the systems are being built and what benefits they bring them. When changes are explained and make sense, fear of the new recedes.

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Johanna-Kadri Kuusk

e-Estonia Briefing Centre
As a Digital Transformation Adviser at the e-Estonia Briefing Centre, Johanna-Kadri has made it her mission to tell the story of digitalising Estonia. Years of experience in media, combined with her education in journalism, have taught Johanna-Kadri the importance of communication. She shares our journey with delegations, demonstrating that the …

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