Omnichannel and E-Services at Dr. Max: Combining Expertise and Convenience for Customers
How Digital Technologies are Applied at Dr. Max Pharmacies? We will introduce you to the omnichannel approach to over-the-counter products, which combines the benefits of online shopping with expert advice, either online or in-store. We will also highlight e-services that streamline processes and improve patient and customer care. You will learn more about the innovation of prescription medication reservations, which increase availability and speed up treatment.
The patient is changing, and so is pharmacy: digital habits are shifting part of care into the online space. The goal is to connect brick-and-mortar and online pharmacies so that people obtain medicines and guidance quickly, safely, and comfortably. Demand for pharmacy services rises roughly up to the age of 50, then stabilizes slightly, and after 55 increases significantly. In brick-and-mortar pharmacies, people over 55 make up approximately 60 percent of customers, whereas online it is just a little over a fifth. Younger people therefore naturally adopt the online space, but it is encouraging that older people are increasingly proficient with the internet and mobile technologies. That is why we are looking for ways to seamlessly connect “brick-and-mortar” with the modern electronic world.The patient is changing: demographics and habits
