The society in which we live is changing very dynamically, which is inevitably reflected in the change of the healthcare ecosystem. The technological development of recent years, together with the increase in the incidence of chronic diseases and the ongoing pandemic of COVID-19, is increasingly accelerating research and development in medicine and related fields. Personalized medicine, new possibilities for early and rapid diagnosis, new treatments - several thousands of scientific publications are published in these areas every year. However, medicine is very adaptable, it not only creates innovations, but can also receive them very effectively. At present, it is almost impossible to separate it from the development of digitization, automation, robotics, etc. IoT, artificial intelligence, virtual reality, intelligent devices, bionics, sensors, 3D printing and bioprinting, the use of new materials, genetic engineering, nanotechnology, etc. are becoming a common part of it. It addresses the variable societal challenges associated with different periods of human life, while also respecting the traditional values and ethical aspects of these challenges. Will innovation in healthcare result in healthier living, or will new diseases and risks appear? And are we ready for it?