Digital marketer and AI enthusiast, he founded Marketing RULEZZ, Slovakia's largest marketing conference. He began his career in marketing before graduating from the University of Economics, initially working as a marketing manager in several non-profit organizations, and later as a digital marketing editor and creative director for digital projects at Stratégie. At Zoznam, he managed new business. In 2014, he founded his agency, PS:Digital, which quickly became one of Slovakia's top digital agencies, recognized for creative, effective, and impactful digital PR campaigns. Alongside running his agency, he lectures at conferences and universities. He is also co-founder and head coach of AI Fitko, an educational project, hosts the country’s most listened to marketing podcast Buzzworld by Gabo and Peťo with Gabo Tóth, and collaborates with Barbora Okrúhľanská on Digitálni rodičia (Digital Parents), a podcast that has twice won Podcast of the Year for best leisure podcast.