Economist, evaluator, and marketer. He studied economics at the University of Edinburgh. In 2006, he founded Pizza SEO, one of the first Slovak SEO agencies, now known as Basta digital. He has worked as a consultant on numerous performance campaigns for local and international clients, as well as local and international non-profit organizations and research institutions in the field of social innovation. At the Slovak Institute for Public Affairs (SGI), he focused primarily on the knowledge economy, social inclusion, and evaluation, and served as its executive director from 2002 to 2006. He have served as consultant on projects of World Bank, UNDP, OECD and the European Commission. Currently, they also work for the Bratislava the Capital City of Slovakia.