He has over 20 years of experience in digital marketing. As a co-founder of bot.media, he helped develop a proprietary platform for creating AI chatbots, which has won awards at summits in Berlin and Tel Aviv. Building on this success, he led the Storyteller project (The Little Prince chatbot), through which bot.media won the Impact Incubator and became a rising star at Digital Pie in 2019. Further demonstrating her impact, in 2021 the company received the Digital Pie award in the digital media solution category for the communication app and map covid.chat, utilized by the crisis management team and television stations, and deployed on more than 150 news and government websites. Since 2021, he has expanded her work by developing the unique scena.ai platform, which enables the creation of educational content through interactive AI videos and digital avatars.