Mark Yates
Mark Yates brings more than 10 years' experience in marketing and market research to his role at IDC. As a member of the Government Insights program for the CEE region, he works closely with other analysts to forecast markets and spending, provides strategic insight into how IT is shaping government decisions, and helps both vendors and governments optimize their technology and market decisions.
Prior to taking up his position as analyst, Yates worked in communications and training consulting for companies in CEE and the UK. He also served as IDC EMEA’s interim marketing director and spent five years as IDC CEMA’s marketing manager. In addition to promoting IDC products and services, he helped analysts turn complex research into accessible summaries, briefs, and press releases. He also gave in-depth presentations on IT markets at IDC events across the region.
Yates holds a master’s degree in communications from the University of Oregon and a bachelor’s from Iowa State University. He has also passed the first two CFA® exams and lectures on business strategy at private educational organizations.
Prior to taking up his position as analyst, Yates worked in communications and training consulting for companies in CEE and the UK. He also served as IDC EMEA’s interim marketing director and spent five years as IDC CEMA’s marketing manager. In addition to promoting IDC products and services, he helped analysts turn complex research into accessible summaries, briefs, and press releases. He also gave in-depth presentations on IT markets at IDC events across the region.
Yates holds a master’s degree in communications from the University of Oregon and a bachelor’s from Iowa State University. He has also passed the first two CFA® exams and lectures on business strategy at private educational organizations.
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Time to make a fuss - low IT budget is bad for the economy | Kongres ITAPA 2013: Putting IT together
Why not to miss the presentation?
The presentation offers a surprising look at ICT investments in Slovakia. Compared to worldwide perspective, Slovakia invests less into ICT. It is sad truth that global competitivness of Slovakia is decreasing. ICT investments are one of important factors for growth of competitivness. It may sound surprising but the external look implicates that Slovak ICT investments are not sufficient to the needs. The presentation will be delivered by Mark Yates, top class IDC analyst, with more than 10 years of experience of research focused on Central and Eastern Europe.
Executive Summary:
Governments compete with each other. They compete for business investments, for talented immigrants, and for the dedication of their own citizenry. While not the only factor impacting national competitiveness, the level of government IT development is nonetheless important. In Slovakia (and CEE), the level is far too low. This presentation examines the situation, argues that budgets need to increase, and outlines what it means for planning until they do.
