Former professional tennis player and graduate of Ludwig-Maximilians-Universität in Munich (media, international business, advertising psychology). She served as CEO of the multinational publishing houses Ringier and Deutsche Fachverlag and worked directly in Munich on marketing strategies for BMW, Siemens, and HypoVereinsbank. Today, she runs a consulting firm focused on marketing and corporate strategies. She uses AI every day. It helps her speed up processes, automate repetitive tasks, and focus on strategic decisions. Together with Peter Šebo, she founded AI Fitko: a training program in which marketers "exercise with AI" using their own examples instead of dry lectures.