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Why aren’t Technologies First and Foremost?

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An automobile is entering the era of biggest changes in its history. This will definitely have a deep impact on the automobile industry. Digitization of manufacture, logistics and other processes of automobile companies is an opportunity how to handle these changes.

Presentation will talk about importance of synchronization of strategic, manufactural and process changes using the right technologies.

Martin Morháč

Automotive Industry Association of the Slovak Republic
Martin Morháč: In 1982 he finished his studies at Slovak Technical University, Faculty of Civil Engineering, Bratislava. In the same year, he started to work at the Faculty as a researcher for Automated management systems, with focus on pre-manufacture process. Since 1989 he led department of Automation of engineering in Inorga Praha, Bratislava branch. In 1991 he co-founded SOVA s..o. and since then he is a director of the company, currently operating under the name SOVA Digital a.s. He is actively involved in Union of Automobile Industry, where he leads Commission for Research and Development.  
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