The phenomenon of C2C facility rental or service platforms emerged rapidly in past years. Apart global players like Uber or Airbnb, there gradually appear (and disappear) local or regional providers that offer variety of services from babysitting to cleaning or home culinary experiences. These platforms are professionally run by business establishments and serve standard public demands for food, accommodation, transportation etc. On the other hand, mere services are provided on C2C basis which makes it difficult to force them to comply with traditional regulations with regards to health & safety, taxation, labour conditions and other important domains. The paper will discuss these regulatory issues and outline possible developments of new European regulatory framework.