The Danish Municipality of Gentofte has a first mover approach to digitizing municipal services. As one of the first municipalities in Denmark, Gentofte has developed a personalized digital point of entry to the municipality and the public sector in general. The digital self-service tool is called "Genvej"(shortcut in Danish). At "Genvej" the citizen only find information and self-services which are customized to their special needs. “Genvej” has won several awards home and abroad for being a convincing citizen centric project. Hear the Head of Citizen Service Center tells about the digital strategy in a frontrunner municipality followed by a walkthrough of "Genvej" by the developer behind "Genvej".