Innovation as a catalyst for growth
Innovation is a catalyst for growth – in business as well as in public services. The Israeli entrepreneur Alex in Bratislava showed that innovation is more a way of thinking and problem-solving than a buzzword. His examples and experiences from the "startup nation" reveal how courage, collaboration, and measuring impact turn ideas into results. According to Rogers' curve, novelties spread from enthusiasts to the majority, but innovation starts even earlier: with a problem that truly hurts. While ideas are cheap, the breakthrough comes only at the moment when we decide to act and test a solution. Alex illustrated this with a "five-dollar" riddle: fish being transported arrived tired and tasteless until they added one predator to the tanks – a barracuda that forced them to swim and arrive fresh. The point is simple: innovation doesn't have to be expensive, but it needs a catalyst to get things moving.Innovate, or stagnate?
